Takahiro Kubo


I am focused on economics and human behaviour change concerning biodiversity conservation, and park and wildlife management. Ever since I was a child, I have been fascinated by nature; however, I realized that human behaviour is the critical component to enhance conservation management through my fieldwork. I completed the PhD “Essays on wildlife management in protected areas using econometric approaches” at Natural Resource Economics, Kyoto University in 2015; then, I started a researcher position at the National Institute for Environmental Studies, Japan. From 2020, I am a visiting researcher in ICCS and DICE in the University of Kent, UK.

Research Interests

My primary research interests are conservation finance design, and human behaviour and decision making around environmental issues. My research aims to contribute to the development of market and non-market mechanisms to balance nature and human well-being. I am also interested in the incorporation of broad scientific knowledge into economic analysis and interdisciplinary approaches in conservation.

Current Research

I am currently working on the project “Promotion of biodiversity conservation through changes in human behaviour: Field experiments for policy evaluations” funded by the Japan Society for the Promotion of Science (JSPS), in collaboration with Diogo Veríssimo and the environmental NGOs. Besides, I am working on the development of valuation approaches by using mobile phone data and policy impact evaluations associated with wildlife trade.

Brief CV

Professional Experience

2020-Current Visiting Research Fellow, School of Anthropology and Conservation, University of Kent, UK

2020-Current Overseas Research Fellow, Japan Society for the Promotion of Science (JSPS), Japan

2020-Current Senior Researcher, National Institute for Environmental Studies (NIES), Japan

2015-2020 Researcher, National Institute for Environmental Studies (NIES), Japan

2013-2015 Visiting scholar, Resource Economics & Environmental Sociology, University of Alberta, Canada

2012-2015 Research Fellow, Japan Society for the Promotion of Science (JSPS), Japan

Academic Experience

2012-2015 Ph.D., Graduate School of Agriculture, Kyoto University, Japan

2010-2012 M.Sc., Graduate School of Agriculture, Hokkaido University, Japan

2006-2010 B.Sc., Department of Agriculture, Hokkaido University, Japan


Kubo, T., Uryu, S., Yamano, H., Tsuge, T., Yamakita, T., & Shirayama, Y. (2020). Mobile phone network data reveal nationwide economic value of coastal tourism under climate change. Tourism Management, 77, 104010. https://doi.org/https://doi.org/10.1016/j.tourman.2019.104010

Kubo, T., Mieno, T., & Kuriyama, K. (2019). Wildlife viewing: The impact of money-back guarantees. Tourism Management, 70, 49-55. https://doi.org/10.1016/j.tourman.2018.06.010

Kubo, T., Tsuge, T., Abe, H., & Yamano, H. (2019). Understanding island residents’ anxiety about impacts caused by climate change using Best–Worst Scaling: a case study of Amami islands, Japan. Sustainability Science, 14(1), 131-138. https://doi.org/10.1007/s11625-018-0640-8

Kubo, T., Shoji, Y., Tsuge, T., & Kuriyama, K. (2018). Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan. Ecological Economics, 144, 124-128. https://doi.org/10.1016/j.ecolecon.2017.07.032

Kubo, T., & Shoji, Y. (2014). Spatial tradeoffs between residents’ preferences for brown bear conservation and the mitigation of human–bear conflicts. Biological Conservation, 176, 126-132. https://doi.org/10.1016/j.biocon.2014.05.019