Sharks, rays and their cartilaginous relatives are threatened with extinction. The primary threat to this ancient and diverse species group is overfishing.

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The saiga is a Star-Wars looking Critically Endangered antelope from Central Asia, whose horn is used in traditional Chinese medicines (TCM). Last month, a new rulling by the Convention on International Trade in Endangered Species of Wild Fauna and Flora strengthened trade regulations around saiga product exports (1).

A new paper published in Plos One today, led by ICCS researcher, Hunter Doughty outlines some of the most extensive consumer research to date on consumer demand for saiga horn.