Empowering hope through the Key Conservation app

Megan Cromp

Conservation organizations don’t have the luxury of standing still. Every day, conservationists around the globe are out fighting tough battles to save species and ecosystems. Money is scarce, so are supplies, skills and time. If an emergency arises, such as a lion being caught in a snare or a patrol vehicle getting stuck in mud, where does the additional support and money come from? It wasn’t in the budget or in the plans, but these events can’t be ignored. This is where Key Conservation comes in, where everyone is empowered to help.

Key Conservation is helping conservationists receive critical funding and increased global support through a mobile app that provides real-time updates on day-to-day campaigns. The mobile app will have a scrolling live feed that will update as needs from conservationists occur globally, allowing supporters from around the world to give in real-time to the current and urgent needs conservation organizations are facing. The app provides three ways for conservation organizations to get help and three ways for global supporters to give it.

Three core pillars of Key Conservation

The first way to give is through the feature called Skilled Impact which enables supporters to give their professional skills to help conservation projects. For example, a graphic designer could help with a local outreach campaign or a drone operator could help collect data on a remote study area. Tapping into these skills could save conservation organizations time and money while as creating a lifelong connection with the supporter. The second feature allows supporters to give funds to help with issues happening in real-time or long-term goals. For example, paying to fill a vehicle with gas so a team can travel to the site of a rescue or helping to purchase a tool needed to build a rehab center for illegally trafficked wildlife. Lastly, the In-Person feature allows supporters to be alerted to real-time volunteer opportunities in their area through geo-based push notifications. This feature updates automatically as people travel around the world, alerting them to the work being done within a customized range. For example, if a conservation organization wants to let local supporters know they will be doing a sea turtle hatchling release or they need help planting new trees to restore forest habitat they can send out a push notification to supporters within a set local radius.


The application


The exciting part of the Key Conservation app is that after the contribution has been put to use the conservation organization will send a photo/video update to show the outcome of that individual’s support. In turn, creating a transparent, stronger and more intimate connection with supporters that they have been wanting.

Our mission is to help create more moments that inspire conservation organizations and their supporters that will then empower hope around the world. To make sure these stories of hope don’t get lost in the daily shuffle we are excited to partner with Conservation Optimism where these moments will not only have a home but will be amplified globally. The featured organization of each Conservation Optimism story will link back to the Key Conservation app so supporters can easily continue to learn more about the organization, see what challenges they are currently facing and find the tools to help in real-time. Instead of just reading about these stories supporters will be able to take their hope to do more and turn it into action.

We believe that through the Key Conservation platform small contributions through the skills, time and funds of individuals from around the world can result in substantial impact and change unlike anything we’ve seen before.

Help us empower hope hope around the world by joining us at www.keyconservation.org!